When it comes to social media, engagement encapsulates a variety of actions, such as, a "share" on Facebook or a "like" on Instagram. It is any interaction a user has with your social media content that shows they are interested in your post and may want to support your business. "Engagement rate" is a tool for social media analysis that divides the engagement volume by the number of users capable of triggering an action.
By measuring engagement on your social media channels, you are able to measure how your users feel about your brand, which leads to greater success. The number of followers your company has on social media is not necessarily a good indicator of success on social media, but engagement is much better at measuring how successful your company is in social media. If you’re not able to get a user to "like" your post, how do you expect to get them to purchase from you? As a result of liking one of your posts, your users are more likely to click a link and visit your website. The likelihood of a user buying from your website increases once they reach your site.
With revolution of social media platform, your agency need to cover these platform for best outcomes.
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole.
Social media posting and content marketing (Facebook, Instagram, YouTube, LinkedIn, Twitter, etc).
Let’s explore some of the social media advertising platforms, ad types, that you can use to track the effectiveness of the paid ads on your campaign.